Brand New Product Write For Us
Brand New Product Write For Us – Companies within their expansion or improvement policies constantly launch new products to the markets. Improved products, new versions or even a colour change can generate a perception of novelty in the consumer. So to submit your article, drop us an email at contact@Inbusinessworld.com
The development of a brand new product is the process in marketing and economics by which a company plans to participate in a specific market.
Moreover, it participates by including a novel good or service or with a complete modification and update of the previous one.
Critical points in the success of a new brand product
- Superiority: The product has a relative differentiation advantage over other existing products.
- Sociability: That the product is compatible with the values of society.
- Satisfaction: The product can adequately satisfy the customer.
- Ease: The product can be assimilated and understood by the customer.
- Speed: The high speed at which the benefit receive for obtaining the new product.
If the product meets these minimum points, it can be successful…
Types of new brand product launches
A new brand product means creating a new platform, a new model, and a new range. And usually, companies exploit each platform, model or range through successive articles (also called references or variants):
Gone are the days when the customer could choose the Ford T of the desired colour, as long as it was black.
For this reason, it is suitable to distinguish the process of launching a new brand product from the process of launching a new variant of an existing product.
The first of these involves uncertainties, investments and extended deadlines.
While the launch of a new item can be done safely and quickly if the product has been launched correctly.
Having this clear, when considering a new product, or the redesign of an existing product, the project scenario varies depending on the objectives:
Objectives of Brand New Product Write For Us
- Reduction in costs. The objective is the reduction of direct costs of the product (materials and labour) without loss of functionality.
- The project focuses on analysing the value provided by the product, redesign, elimination and integration of parts.
- Simplification of manufacturing and assembly processes, and, eventually, new tools.
- Development of new product generations. The aim is to launch a new product range on the market.
- Affects the analysis of market needs, the definition of the benefits to be achieved, a reference cost, and a conceptual design.
- Definition of modular platforms. The objective is to launch a platform on the market that allows its subsequent evolution.
- It influences the analysis of market needs, and the definition of current and future ranges.
- Benefits to achieve and a reference cost, a conceptual design, production (facilities, tools, management) and suppliers (parts, modules, marketed products.
- Design of innovative products.
- The objective is to launch a brand product to the market and represents a qualitative leap for the company by market, know-how, and technology.
- Emphasizes the analysis of market needs, analysis of the competition, obtaining the fundamental knowledge of the product, experimental designs and an innovative conceptual design.
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