Social media platforms provide a great marketing opportunity for businesses of all types. However, if you are a beginner, social media marketing may appear overwhelming at first. You may find yourself wondering where to start, where to post, what to post and how to go about it.
But, you don’t have to worry, if you are new to social media marketing. In this guide, we will share with you 5 social media marketing tips, which will help you to get started and set you up for success.
Have a Clear Set of Goals
Goal setting will undoubtedly increase your chances of success with social media marketing. Without a clear set of goals, it will be hard to determine whether your social media marketing strategies are delivering results. As a result, you may end up wasting your time, money, effort and other resources.
So, if you want to succeed with social media marketing, you should first note down the goals that you will want to accomplish. Some of the most popular social media marketing goals include increasing followers, generating leads, driving website traffic, increasing brand awareness or increasing engagement.
It will be highly advisable to choose one or two goals at a time, to make things easier and avoid losing focus. When defining your goals, you should ensure they are specific, measurable, attainable, realistic and time-bound or SMART.
Know Your Audience
Besides having a clear set of goals, you also need to have a deep understanding of your audience. You will need to know who your target audience is, where your audience hangs out, the platforms they prefer using, the type of content they prefer as well as how they like consuming information.
By having a deeper understanding of your target audience, you can then start creating content that aligns best with them. Creating content based on assumptions is simply not going to cut it. It’s akin to shooting arrows in the dark.
There are several ways of determining your target audience. For instance, you can check the analytics section of your Facebook, YouTube, or Instagram accounts. This section may help you to understand your target audience better. You will know their demographics, preferences and interests. Also, there are several tools out there that you can use to find your target audience.
Don’t Spread Yourself Too Thin
When performing audience analysis, you may find out that your target audience is using several social media platforms. For instance, you may notice that your target audience has a presence on Facebook, Twitter, Instagram, LinkedIn, Tik Tok, YouTube and Pinterest, just to name a few.
And as a beginner, you may be tempted to establish a presence on all these social media platforms where your target audience is hanging out, trying to maximize your reach. But, it’s highly advisable to avoid this approach of trying to be everywhere at once.
Every social media platform that you have a presence on translates to additional time and effort needed to create high-quality content and engage the audience. And, it won’t be easy. Besides, there’s a high possibility your results will be poor across the board if you try to juggle several platforms at once.
Ideally, you should only choose a maximum of two to three social media platforms and establish a strong presence there.
Use Visuals Whenever Possible
You’ve probably heard this a thousand times, but, we will reiterate it once more – you need to use visuals as much as possible. According to Buffer, visual content is 40 times more likely to be shared on social media, compared to text-based content. So, make sure you include videos, pictures, infographics and other types of visual content in all your posts on it.
But, regardless of whether you are posting images, videos, GIFs, memes, or any other type of visual content, make sure you maintain the same themes, colors, layouts, style and fonts.
Maintaining visual consistency will help you to create a strong visual identity. Also, it will help in brand recognition. The best way to ensure that you maintain a consistent visual theme is by using social media templates.
Post When Your Audience is Online
The timing of your posts on social media will have a considerable impact on your engagement. So, regardless of how great your content may be, if you don’t post it when your audience is online, your engagement rates will remain low.
Therefore, you should make sure you publish or post content on social media when your target audience is online. There are several guides out there, recommending the optimal posting times. But, the most effective way is experimenting with different days and posting times yourself and then choosing what works best for your audience.
Social media marketing may appear complex and overwhelming when you are starting out. However, if you take some time to go through the tips we’ve shared here, you should be able to master social media marketing in no time and have an easier time going forward.
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