SEO is incredibly demanding. As a business owner, trying to find the balance between achieving decent, sustainable results and finding the time to invest in your marketing efforts is like walking a tightrope.
And with so much to do, there’s no shame in looking for ways to cut corners, right? For example: can your website rank well without technical SEO provided your keyword research and content creation is on point?
Stick around and let’s find out!
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What is technical SEO?
Before we get into it, what is technical SEO? In a nutshell, it refers to all of the onsite and server optimizations that make your website easier to crawl and index by Google – while also improving the overall website performance.
Can your website rank well without technical SEO?
Again, SEO is incredibly demanding as it is – and that’s without even thinking about all of the technical SEO requirements. The question is, so long as you have awesome content and you do your keyword research well, can you avoid the technical aspect and still rank relatively well on Google?
Unfortunately, no. We know that it wasn’t the answer that you are looking for, however, technical SEO is a critical aspect of your larger SEO requirements and there’s no way around it.
You see, common SEO tasks include:
- Making your website accessible for mobile use.
- Submitting your sitemap to Google.
- Developing an SEO-friendly website structure.
- Improving your page load speed.
- And soooo much more!
Let’s take your website’s page load speed as one example. Even if you were to do most of the other technical SEO tasks but neglected those that contribute to the speed at which your website loads, you’ll still struggle.
Certainly, in this case, you could still achieve fairly good rankings. However, if your website takes too long to load, it doesn’t matter how much traffic you get, many of your website visitors will abandon the search and head over to your competitors instead – which not only impacts your conversion rate, but will invariably hurt your rankings as well.
The fact is, technical SEO isn’t just about making your website more visible to Google; it’s about making the on-page experience as positive and as intuitive as possible so that your website visitors have a much greater chance at converting into paying customers when they arrive.
The solution? Hire the experts
In conclusion, if you are struggling to find the time – or simply have no desire – to do your technical SEO on top of the keyword research, content creation, and other off-site SEO activities such as link-building, then you should consider hiring the experts.
Time is your most precious commodity especially as a small business owner, and when you outsource these requirements to a reputable and well-established SEO agency, you can save your precious time and focus it on the other aspects of your business that matter most to you.
Don’t neglect your technical SEO. It’s a critical aspect that can either make or break the long-term success of your business.