Conversion optimization strategies that still work for eCommerce in 2021

Did you know that nearly 7 out of every 10 businesses are losing large-scale opportunities because they have poor conversion rate optimization strategies on their website?

The odds are high that you fall in the category of these businesses. But don’t worry, there’s a solution. In this article, we’ll be sharing simple strategies you can use to optimize your conversions and immediately get better results.

So get your merchant to sort out your retail credit card processing and clear your schedule. You’re going to be busy.

Speed up your website

Website speed has a remarkable effect on conversions. To give some perspective, it’s estimated that eCommerce stores lose up to $125,000 in revenue because pages load a second slower. And since the average user is only willing to wait for 3 seconds before clicking off, your site speed deserves attention.

Start by checking your page loading speed. You can do that using Google PageSpeed Insights or Pingdom. These will also give you a complete list of things you can do to speed up your website.

Your hosting plan is also a great place to investigate. As a rule of thumb, the bigger your hosting plan, the faster your site will be. Lower-tier plans are made for ‘business card’ websites that don’t get a lot of traffic. As an eCommerce site, you want the biggest hosting plan you can afford.

Push high-converting pages to the front

Your site analytics give you a lot of resources you can use to improve conversions. For example, you know which pages convert the most, and which ones users don’t like to see. Studies back this up, showing that even the largest eCommerce websites have both popular and obscure pages.

You shouldn’t completely ignore the low-performing pages, but ideally, you want to give the high performers a bigger chance to shine. That means using SEO and backlink building to drive as much traffic to the pages as possible.

You can also add banners and links that lead directly to the high-performing pages to your homepage. That way, you maximize every lead that visits.

When trying to optimize the low performers, one effective strategy is A/B testing. Here, you’re checking to see which approach works best for the pages. Play with things like the headings, pricing models, copywriting, and even your site design structure.

Focus on long term connections

You can’t give your customers good service until you understand them and their needs. But as you know, deciphering what your customers want is often difficult. It’s so difficult that up to 90% of new products aren’t bought up by customers.

You can fix this by collecting as much information about your customers as possible. And we’re not talking about invasive data practices here. Instead, use your customer management systems and analytics to see how customers interact with your website’s products to gain insight into their behavior and preferences.

You can also use surveys, buyer personas, and personalized web pages to really communicate with them. It’s a medium to long-term strategy, but it pays off.

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