Marketing

How to choose the most excellent platform to create an e-commerce website?

Did you know that many medium and small companies have made the leap to the Internet and have created an e-commerce website to adapt to new consumer habits caused by social distancing?

Drastic changes can place us in a situation of uncertainty and generate many doubts. If you are considering taking your business to the web or promoting your e-commerce (you have taken the first step), but you don’t know where to start, you have reached the right note.

We will explain the first thing you should do before creating an e-commerce website, how to make an e-commerce website and how you can increase your diffusion if you already have an online store.

Shall we start? But first, let’s briefly define …

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What is e-Commerce?

E-Commerce – Electronic commerce is how some of the transaction phases such as the purchase, sale, negotiation, order, and payment of goods and services are carried out through the Internet.

The costs are low; the online store operates 24 hours a day throughout the year.

The customers can access it from any mobile device with Internet access.

E-Commerce is a comprehensive concept that implies that a business organization uses an electronic medium to carry out all specialized or general commercial activities where there is a monetary exchange.

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Create your first e-commerce website

To choose the best platform to create your first e-commerce website, you must consider specific characteristics, prices, and functionalities.

Check which of these characteristics or functionalities your e-commerce needs and choose the platform that meets the objectives and requirements of your business.

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The cost of creating an e-commerce

If you are starting a small business, you should consider the cost of creating e-commerce.

Keep in mind that to grow your business profitably, you will need to invest in your e-commerce website and then recoup the investment in sales.

Most e-commerce websites work through a plan with affordable prices. Therefore, it is advisable to start with a basic plan and then increase your subscription according to your required functionalities.

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Remember that when you open your first e-commerce website, there will be some additional commissions that some virtual platforms require:

  • Commission fee for each transaction amount
  • Cost per unique visitor
  • Cost for additional photos
  • Domain cost
  • Technical support cost

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Product limit when creating an e-commerce

Depending on the platform you have chosen to create e-commerce, you may find limits on the number of online site stores.

You can also find limits on the number of visits or traffic allowed each month (usually, an additional fee is charged). Do you want to get more visits online?

Usually, limits on the number of products do not affect your store when it is new; But it is possible that when your business grows, it may become a problem.

When creating your website on an e-commerce platform, you may also find yourself with limits on product customization.

We recommend that you always consider these possible limitations when making your final decision.

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Consider SEO in your first e-commerce

If you are a small or medium business owner, you may not have considered SEO (search engine optimization) as a tool in your first e-commerce.

An SEO strategy is relevant to attracting traffic to your store and getting potential customers who can easily find your content.

Several e-commerce platforms have pre-defined SEO tools, so take advantage of them! To learn more about the potential of web pages with e-commerce, take one of our premium courses.

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