After years of working a standard 9 to 5 job, you’ve had enough. And since you’ve always wanted to go into business for yourself, you’re thinking there’s no time like the present. After much thought and consideration, you’ve decided to go into the delivery business. You figure if Amazon, Instacart, and Doordash can do it why can’t you. Who knows you might even be the next Amazon.
Well, if you’re looking to go into the ever-growing delivery business there are a few things you’ll want to do to transform your business and reach success.
Have a Plan
It’s been said that people don’t plan to fail, they fail to plan. It might be a cliche, but truer words have never been spoken when it comes to business. First, you’ll want to have a clear idea of what type of delivery business you want to have. Do you want to specialize, delivering only groceries and food items? Maybe you want to deliver flowers, or maybe you’re open to delivering any item as long as it’s under a certain weight and size.
Having a clear idea of what type of delivery company you want to be will help to set you apart from the competition and give customers a clear idea of what they can expect from your company.
Some other things to consider are:
- How much will it cost to start the business?
- How much do you want to charge customers?
- What will you name your business?
- What might ongoing expenses look like?
Make Sure Your Ducks Are in Row
States and local jurisdictions have different laws when it comes to the ins and outs of setting up a business. Some may even have particular requirements that relate to delivery companies. You’ll want to make sure that the law is on your side when you hang out your shingle so that you down run into any legal hurdles down the road.
Keep in mind you’re in good company. According to the U.S. Census Bureau, more than 4.3 million Americans started businesses last year, up 24 percent from the year before. That’s the most in the decade and a half the government has kept track.
Know How Wide to Cast Your Net
Your advantage over the big companies like FedEx and UPS is that because you’re small you’re able to move quickly. In many instances, you may be able to get certain items to your customers before the big boys can. But you don’t want to spread yourself too thin. Unlike those bigger companies, your resources are limited so you’ll want to stick to a particular area. This might be your county, your city, or even your neighborhood.
You’ll also want to make sure that you have vehicles in good condition. Believe it or not, how your delivery vehicles look matters. No matter how good your service is, customers will have reservations about trusting a delivery company with junky vehicles.
Define Your Brand
Branding is something that many smaller companies fail to think about, but it plays an important role in how people see your company. A distinctive company name, an appealing logo, customer service, all play roles in determining your company brand, which boils down to the general impression the public has of the company.
For example, maybe your company has a practice of individually wrapping fruits and vegetables that are being delivered. It may seem small, but customers notice and remember small niceties. Special customer considerations also contribute to the idea that your brand is one of quality.
Don’t Neglect Social Media
No one’s going to patronize your company if they don’t know it exists. This is where social media can be of such benefit to new businesses. Start with your friends and family. Ask them to tell their friends and family about your new business. Word of mouth is one of the fastest ways for a business to grow. Companies such as Facebook and Twitter will even allow you to place business ads on their sites. And make sure you build a company website.
You may also want to consider more traditional forms of advertising such as placing flyers around your neighborhood. And if you’ve got a little money to spend, why not consider local TV and radio ads? They may be more reasonable than you think.
The Big Picture
More Americans are starting their own businesses, as they look to cut ties with inflexible employers and jobs that don’t make them happy. Once you have a plan in place and all the necessary paperwork in order, you’ll want to take steps like defining your customer base and getting the word out about your business.
If you’ve chosen to start a delivery company you’re in good company. Companies like Amazon, Instacart, and Doordash are some of the most successful delivery companies in recent history. Who’s to say you won’t be the next success story?
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