What is Marketing and Digital Marketing Trends


The first step to begin to understand what marketing is is to define the concept.

Marketing is a word that comes from the English language despite being intrinsic to world culture.

In English, market means marketing, and it can be translated as marketing, which is, ultimately, a study of the causes, objectives, and results that are generated through the different ways in which we deal with the market.

It is the science and art of exploring, creating, and delivering value to meet the needs of a for-profit target market. It identifies unrealized needs and desires. Define, measure, and quantify the size of the identified market and the potential profit.

According to the American Marketing Association, the definition of the term is as follows: “Marketing is an activity, a set of institutions and processes to create, communicate, deliver and change offers that have value for consumers, clients, associates and societies in general. ”.

That is, it is a series of strategies, techniques, and practices whose main objective is to add value to certain brands or products in order to attribute greater importance to a certain target audience, consumers.

Whoever believes that Marketing only aims to sell something is deceived.

This concept is deepened in everything that involves this process, such as the production, logistics, marketing, and after-sales of the product/service.

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What are the 4P’s of marketing?


Also known as the Marketing Mix and these are the variables that will dictate and influence the way in which your strategies should be mounted.

And how they will act in how the market responds to your investments.

Now you know the characteristics of the four P’s:

  • Price,
  • place,
  • product,
  • and promotion.

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What are the objectives of Marketing?

The marketing objectives are:

  • sell more
  • increase the visibility of brands, products, and services
  • manage a brand
  • build good relationships with consumers and partners
  • educate the market
  • hook employees.

What is Digital Marketing

digital marketing

Digital marketing is the application of strategies implemented for digital media.

All the techniques of the offline world imitate and translated into a new world, the online world.

In the digital sector arise new tools such as immediacy, the new social networks that sprout every day.

The possibility of real measurements of each one of the employed strategies.

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Digital Marketing Trends 2021

To develop digital marketing strategies, we anticipate some of the trends that will be protagonists during the course of 2021. Get to know them!

Video Marketing, one of the trends in digital marketing 2021

One of the trends that will continue to grow during this year will be video marketing.

It is because in an interactive way, you can answer your user’s doubts or concerns. Live broadcasts, tutorials, and explanatory videos with animations are some of the most used formats.

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Chatbots and automation

When you learn how to make a digital marketing plan, consider using chatbots in different social networks within your content strategies.

This tool will continue to be one of the trends in its purpose to optimise the digital interaction of customers with brands.

For this reason, use chatbots for WhatsApp or bots for Facebook so that your company not only has better resources in terms of effective communication.

But also stands out for an automated customer service that is capable of responding to the concerns of customers. Users.

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Virtual events

With the arrival of COVID-19 in our lives, we witnessed how, some events that took place in person, began to star in a virtual scenario that we had never witnessed.

Due to this, during 2021, we will continue to identify different virtual event. In addition to addressing some specific topics, encourage the participation of viewers through interaction dynamics.

In that sense, when you have learned how to make a marketing plan, consider the possibility of organizing a virtual event that motivates users. Organizing virtual events might be tedious if you are not ready, but with a powerful virtual event software nothing can stop you.

To participate in activities proposed in your marketing plan strategies in order to increase their loyalty and build a much stronger community.

Influencer Marketing is imposed with more force in 2021

Do you want to earn the trust of your target audience? Influencers are the ideal option for your 2021 digital marketing strategy.

These social media characters create content associated with the preferences of their followers (it is important that their audience is the same as your brand’s) in this way you will connect directly with the consumer or end-user.

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TikTok, the star platform of digital marketing 2021

TikTok has become the favourite social network of the moment. And proof of this is that brands increasingly invest in advertising in this application because in a matter of hours you have a great reach.

Because of this, it is important that you not only know tricks to make funny videos.

But also learn how to have followers on TikTok using the trends of this social network to your advantage.

Do you want to strengthen your presence on this platform? Discover how to apply digital marketing strategies with the director of TikTok for Latin America by registering for our online Course on Digital Marketing from scratch that Crehana has for you.

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We hope that this note has been very useful in learning how to make a marketing plan for your business or your entrepreneurial idea.

Now, you are all set to start developing your 2021 digital marketing plan and grow your brand or work as a professional in the area.

Many successes in your campaign!

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